In an interview with the Pause podcast, Jean-Claude Blanc takes stock of the involvement of Qatari owners at PSG. According to the general manager of the capital club, there is no indication that they plan to take a step back after the 2022 World Cup, which will take place at the end of the year in their country.
This is one of the big questions surrounding the future of PSG. Between big fantasy, dreaded scenario or credible hypothesis. Will Qatari owners continue to invest heavily after the 2022 World Cup, which will take place at the end of the year in their country (from November 21 to December 18)? The future of the capital club strongly depends on it, eleven years after their spectacular arrival at the Parc des Princes.
Interviewed during an interview to the Break podcasthosted by Alexandre Mars (and available here in preview), Jean-Claude Blanc is rather reassuring on this subject. “I have zero indication in that direction (of a disengagement, editor’s note), and the desire to build for a long time in Paris has been affirmed several times by Nasser (Al-Khelaïfi), replies the director general of PSG. We are building an absolutely extraordinary training center near Paris. It will be delivered in a year, in 2023.”
“Their desire to invest is reasoned”
Blanc takes the opportunity to recall how much the Parisian club has developed over the past decade. “At the time, PSG was around 90 million euros in turnover, a club with average structures in a flagship city. Today, we have made it a global brand. And we rose to around 700 million euros at the end of the season we have just finished.” Something to delight the Qataris, who have largely made their initial investment grow. “They bought the club between 50 and 100 million euros and the last valuation that came out was more between 3.2 and 3.5 billion,” recalls the CEO of PSG.
“Their desire to invest is reasoned. It is treated as a strategic investment, like they have others, specifies the 59-year-old leader, poached from Juventus in the summer of 2011. It is totally driven by Nasser Al-Khelaïfi. He is the driving force behind this. I think that their investment in football combines both the passion and the media power that this sport represents. Among the investments made, Paris Saint-Germain is undoubtedly in the good, given the formidable valuation of the club today.”
“We were very effective in recruiting Messi”
A valuation reinforced by the arrival of Lionel Messi last year. A recruitment that Blanc welcomes, who notably managed the contract negotiations with the entourage of the Argentine star: “It’s a very nice operation, a bit dazzling. An opportunity, a door that opens (…) At this At that time, we are the fastest and most relevant to move forward on this file. At the same time, we immediately develop a commercial project around his arrival, how to generate additional income with a player who is a world icon of football and who comes to integrate its own brand within the global brand that we are creating. I think that we are quite skilful on the business and brand development part. We were very efficient on the operation” .